Better Presentations More Sales

Understanding Buyer Personalities and Styles with Nancy Zare

Trevor Lee Season 1 Episode 305

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On this episode of the Better Presentations More Sales podcast I’m talking to author, speaker, consultant and psychologist Dr Nancy Zare about understanding buyer personalities and styles

Nancy is known as The Sales Whisperer and is the creator of the Alikeability system and is a past president of the National Speaking Association in New England

And the author of several books including Compelling Selling

Whether you are presenting, pitching or having a one-to-one customer or potential customer interaction understanding the personalities and styles of your audience and adapt into will significantly increase your chances of success

Nancy talks about how she can get a feel for people by just looking at their websites, their social media photographs and their posts

This is a truly fascinating episode as we explore how understanding buyer personalities and styles can be a huge benefit to someone who is pitching or presenting or undertaking sales interactions

Nancy’s two top tips for listeners to implement straightaway are:

Become an active listener, show real interest in your comments

Use the language of your prospect, use their words when you respond

I briefly also asked Nancy about a couple of tips would be speakers and she suggested that it is ‘Terrific when you are Specific’ and that the ‘Riches are in the Niches’

This is episode 305 of the Better Presentations More Sales podcast

If you don’t like the idea of learning how to transform your business presentations in a group environment then take Trevor’s online course Transform your Business Presentations and learn at your own pace. Go to https://trevorleecourses.thinkific.com/courses/transform-your-business-presentations and you can then:

Take the free taster course which shows you how to deliver your first ‘big’ presentation or

Sign up for the main course - the first 25 people who sign up and us the code 7steps50 at the checkout will enjoy the course at a 50% discount bringing your investment in yourself below £100! 

To find out more Trevor's sales and presentation skills services visit trevorjlee.com

If you or your team are keen to develop their sales or presentation skills, or both then let’s start a conversation. Book a 15-20 minute informal no obligation no fee chat with Trevor Lee on Zoom. Simply click here: Trevor Lee 15 minute meeting


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