How the B2B salesperson's role continues to evolve with sales strategist David Roddick

David Roddick shares his thoughts and ideas as to how sales roles will continue to evolve with a greater emphasis on research, data insight and technology skills.
This episode is great for sales people who have seen huge change during the last few months and need guidance on what they need to do now in order to be a stand out / highly successful salesperson and for aspiring sales leaders to be ahead of the game by focusing their team on the things that can really make a difference.
David talks about 'challenger selling' which involves real in-depth research and data interpretation so you can go to a client 'ready armed with a hypothesis which will help you solve the problem your client may not even know they have'.
David explains how sales roles have changed and will continue to change as clients expect sales people to educate them and therefore help them.
You can connect with David on Linked In
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